Heart & Hustle: Alexandra Smart

When everyone’s working from home, who needs clothes for events and work? Australian fashion royalty Ginger & Smart faced a crisis this year as its reason for existence, well, ceased to exist! So what did owner Alexandra Smart do? What all great business owners know is necessary: she let go of the past and adapted accordingly, creating a new offering for working from home, doubling down on digital, and noticing that her long-running sustainability work was now being valued by customers. She says the terror of those early days was quickly replaced with opportunity and she took the lessons learned by bringing in an equity partner to transform the business.

To find out more, and to hear why we shouldn’t drop our dress standards when on Zoom, listen to the next episode of Heart & Hustle here: