Heart & Hustle: Benjamin Lucas

Values. Everyone’s talking about them in business. When disaster strikes, is it time to forget the values –the slogans and the luxury of contemplating them - and focus on survival? Or could it be that your way out will be found by reinforcing those values, lifting your leadership and your business higher? In this interview with Benjamin Lucas Owner and Director of Flow Athletic, Ben describes the disaster of owning a gym during the lockdown and the bright, shining opportunity for an online business – just launched - that came next.

After a career in professional football, Ben and business partner Kate Kendall opened Flow Athletic in 2013 mixing strength, fitness, and yoga and attracting high-profile devotees including Kate Waterhouse and Sunrise’s Edwina Bartholomew, and winning Telstra Start-up of the Year. Ben and Kate have always shared the dual intentions of creating a community where staff is supported to grow and members feel safe and cared for. And they knew that during a crisis, their staff and members needed them more than ever. Perhaps thriving in a crisis is just about sticking to your values.

I hope you enjoy this inspiring conversation with Ben.