Heart & Hustle: Jane Fernandez

In one of Australia’s greatest symbols of hope in 2020, Jane Fernandez and her team at Football Federation Australia have won the bid for the FIFA Women’s World Cup 2023.

They did it by joining with a competitor and winning votes with delegates on the other side of the world, in the middle of the night, on Zoom. To celebrate, Sam Kerr’s backflip was splashed across the sails of the Sydney Opera House.

Like Sydney 2000, this event will change us forever.

In business, we distance ourselves from competitors. And in a crisis, we retract, rather than expand. In the hardest ask of her already-formidable career, Jane did the opposite. And won.

Find out how in this episode of Heart & Hustle: